AMA & ATLANTA THRASHERS

COLLEGIATE MARKETING COMPETITION

 

We're excited to announce an innovative event that allows students to present real-life marketing solutions to the Marketing Department at The Atlanta Spirit!  

Ten
(10) teams of four (4) students each will have the opportunity to prepare a marketing plan for the Atlanta Thrashers. The Thrashers have a student-ticket option (50% off!) that is rarely used, and they would like YOUR help to figure out the best way to target the college market and spread the message. 

On March 18th at the Spring Collegiate Event, student teams will have the opportunity to present their marketing plans directly to the Thrashers Marketing Department at Philips Arena.  The Thrashers have provided basic information, background and the goals that they want to achieve, but the real planning falls on the students!  Teams will have the chance to identify unique opportunities, create a strategy, develop measurable tactics to achieve goals and create a rough implementation plan.  

The winning group of students will be awarded a once-in-a-lifetime opportunity to shadow the Atlanta Spirit marketing department, experiencing a Day-in-the-Life of a Sports Marketer for the NHL and NBA.

This opportunity is open EXCLUSIVELY to those students who attended the Collegiate Conference. Should there be any spaces available, they will be open to all students at the end of the day on March 2. There won't be many spaces left, so students should be ready with their teams ASAP 
 

Download the official rules for the challenge and the information brief for more information.  Please contact Greg Cohen [gcohen85@gmail.com] with questions and to register your teams. 
 

Event Details:

Thursday, March 18, 2010

5 p.m. - 9 p.m.

Phillips Arena

 

AMA Student Members: $25
AMA Members: $25

Non-Members: $30

 

Register Here: https://www.123signup.com/event?id=mtqvk

Remember - You MUST register and purchase a ticket if you are a member of a presenting team.


RESOURCES:

Competition Brief
Competition Overview

 


 

Thank you again for attending the 2010 AMA Atlanta Collegiate Conference!

 

SPONSORED BY:

 

                             

 

              

 

                             

 


 

CHECK BACK FOR PICTURES FROM THE 2010 MIXER AND CONFERENCE!

 


© 2010  Atlanta Chapter, American Marketing Association