2009-2010 AMA Collegiate Committee Officers

Chair: Kevin Ware
VP Outreach: Patrick West
VP Events: Greg Cohen
VP Communications: Lauren Elder


The American Marketing Association
The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry.

Collegiate Membership Benefits
Some of the benefits of collegiate membership include:

Everyday Resources

  • Marketing News: AMA Collegiate Members receive eight print issues annually, and can access all 26 issues and archives online.
  • Collegiate Connection: This quarterly newsletter features articles from recent college graduates, industry updates, career development information, and chapter management articles and tips. Available to members online.
  • AMA Career Center: Job postings, resume assistance, helpful articles.  You can find this and more in the Career Center.

Education and Networking
  • Networking Opportunities: Access to a network of 13,000 collegiate and 25,000 professional marketers
  • International Collegiate Conference: Over 1,000 of the best and brightest undergraduate marketing students gather for three days of learning, networking, and fun at this annual event for AMA collegiate members only. Chapters and individuals can earn recognition, hear presentations from a range of marketing experts, participate in leadership training and networking events, and gain valuable career information.
  • AMA Conferences & Seminars: The AMA offers a yearlong series of over 30 specialty conferences, bootcamps, workshops, and hot-topic seminars.  Collegiate members can attend at a discounted rate.
  • AMA Member Roster: Network with professionals in your local area or across the continent by searching the online AMA professional member roster.

Experience
  • Leadership Opportunities: Participating in your local collegiate and professional chapters is a unique opportunity to manage finances, people, projects, and deadlines - the skills you'll need as a marketing professional. Have fun while enhancing your resume.
  • Case Competitions: Gain real-world marketing experience and the chance for recognition from industry leaders in this exciting annual contest. Chapter teams tackle a marketing challenge from a corporate sponsor and are rewarded for the best ideas, research, and plans.

Recognition
  • Annual Chapter Awards: This prestigious program recognizes outstanding collegiate chapters and faculty advisors for their work and service.
  • Alpha Mu Alpha Honor Society: Individuals from colleges and universities with an active AMA Collegiate Chapter are eligible for this honorary society, which recognizes marketing students for academic excellence.

Bridge Membership
  • Transition from collegiate to professional membership after graduation and save more than 50% for up to three years

AMA Atlanta Collegiate Outreach
AMA Atlanta Collegiate Outreach works to form alliances with area AMA collegiate chapters. Through these alliances, student members receive the opportunity to network, build their resume with valuable experiences, attend annual collegiate conferences, and tap into the resources of AMA Atlanta, the 4th largest AMA professional chapter in the U.S. Contact Patrick West for more information.

© 2010 Atlanta Chapter, American Marketing Association